02

Brand
Kit

Your Visual Direction, turned into a complete identity system. Every file, every spec, every decision documented so your brand is consistent from day one.

Fixed price

€997

Delivery

3–5 days

Format

Google Drive / ZIP

A printed logo sheet showing a primary mark, a horizontal lockup and a square favicon tile in olive ink on cream paper.

01

A logo system, not a logo

One mark, drawn to work everywhere it has to live — the full lockup, a horizontal version for narrow spaces, and a single-letter tile for the places that only give you a square. Delivered as SVG, so it stays sharp at any size.

A type specimen page with a large serif letterform and a descending scale beneath it.

02

Typography with a scale

A pairing chosen for your voice, and the sizing scale that goes with it — so every heading, every caption and every price on your site already has a size decided before anyone opens the file.

Six painted colour chips in a row on deckled paper, each with a printed code beneath it.

03

A palette with the codes filled in

Every colour specified for screen and for print — hex, RGB and CMYK. The printer gets the same answer as the developer, which is the whole reason this document exists.

Nine small printed photographs laid out as a contact sheet in a muted olive and stone register.

04

A photography direction

What your pictures should look like, shown rather than described. Light, distance, subject and mood — so the next photographer, or the next stock search, has something to match.

What's included

01Logo system — primary, secondary, and favicon variants (SVG)
02Typography system — font pairing and sizing scale
03Color palette — hex, RGB, CMYK
04Photography direction — style and mood guidelines
05Tone of voice — how your brand sounds in writing
06Brand guide PDF — everything in one document
07All source files delivered via Google Drive / ZIP

How it works

01

You complete my onboarding form — who you are, where you're going

02

I generate 3 visual directions from your moodboard

03

I build the complete identity system from your chosen direction

04

Delivered within 3–5 days via Google Drive + ZIP

Right for you if

✓You already have clarity on your positioning and audience
✓You need a professional identity system that scales
✓You're not ready for a full website yet

Not right for you if

✗You're unsure of your positioning or who you're talking to
✗You need a website — consider Brand + Strategy + Website instead

Ready to begin

Let's build your brand
the right way.